Do I Need a Website for my Service-Based Business?
Websites are crucial for business success in the 21st century. As the owner of a service-based business, you might be wondering how a website can benefit you. After all, you don't have any products you need to showcase. But the truth is, a great website does so much more than sell goods. Your website functions as your first contact and impression on potential clients, and proves why they should take your business seriously.
If you are still unsure, below are a few reasons why you need a professional, polished website.
Most people looking for services check the internet first to see what's available. They go on an information search to determine options and the pros and cons of each service provider. If you are operating a business without a website, you're missing out on those potential connections.
Maybe you think you don’t need a website because you’re active on social media. While socials are a convenient and cost-effective way of gaining visibility, none of these platforms work well to provide information about yourself, your business, and what you have to offer. Plus, you don’t want to spend precious time trying to book clients through social media by answering direct messages.
Think of your website as your first opportunity to make a great first impression. When potential clients land on your page, they want to feel like they’ve found a professional with a legitimate business. A website establishes credibility and trustworthiness. If your website is aesthetically pleasing, well-structured, and polished, that reflects positively on you. With so many scams online, it is crucial that potential clients feel confident in contacting you.
A bonus? Your website offers you plenty of opportunities to tell visitors all about yourself and your credentials, letting you show off your experience, education, and specialties.
2. Visibility & Branding
Branding is an essential element of a successful business, and a great website helps create your unique brand image. It’s a reflection of you and your brand.
Your website is a chance to stand out and show potential clients what you have to offer and how you offer it. Social media should link to your website. Catchy TikToks and Instagram reels draw people in while your website helps you stand out.
Your colour scheme, font choices, visual elements, and website structure and design influence online searchers' perception of you and your business. A great website creates a mood. You want to be in control of that effect.
So, social media accounts are important for visibility. But if you're not a social media guru, how are potential clients going to find you?
Through every website's best friend: the magic of SEO!
3. Search Engine Optimization (SEO)
We've written about SEO and its importance before, so if you want more in-depth information on the topic, check out What is Search Engine Optimization? and SEO 101. Still, we would be remiss not to touch on the topic in this post. SEO and websites are like trees and leaves. One doesn't live long without the other.
To maximize SEO, you need a website. Great websites incorporate SEO to appear higher in search engine results pages (a.k.a. SERPS). Higher rankings in SERPS mean more visibility, which leads to more opportunities to enter your website and be wowed by you!
Websites are the best method of promoting yourself and your brand. You're not available 24/7, but with the internet, you can be. Scheduling apps make booking with you a breeze, and a great website ensures you're around 24/7 to connect with potential clients, even when you aren't. If you're unsure how to build an eye catching website, we're here to help.